Inmar Intelligence Expands Innovator Ecosystem with Addition of SPINS® as a Platform Accelerator
Using SPINS®’ new market visibility and data technology, Inmar Intelligence will provide brands and retailers with access to exclusive, targeted audience segments for media and digital incentive products
Inmar Intelligence, a data-driven technology-enabled services company, today announced that SPINS, the leading provider of wellness-focused data technology and market analytics, has joined the Inmar Intelligence Innovator Ecosystem as a Platform Accelerator.
SPINS, a wellness-focused data technology company that is a passionate advocate for the natural and specialty products industry, has coined data and industry definitions that have become the common language used across the natural products industry. In doing so, SPINS has helped brands communicate their growth to retailers including scaling their distribution while also allowing retailers to grow through innovation and a differentiated product strategy.
Together, Inmar Intelligence and SPINS will provide tools to help retail and brand partners enrich engagement with shoppers online and in-store and provide exclusive targeting capabilities using granular and meaningful, functional product attributes that connect shopper and market intent, benefit and need. Inmar Intelligence's media activation capabilities, loyalty, promotions and e-commerce deliver improved targeting of offers and content to premium audience segments at every touchpoint. By integrating SPINS' product intelligence we are enabling one common language to be used across the grocery product industry when responding to and understanding the impact of lifestyle needs, diet choices, medical and specialty conditions, and other shopper preferences and solutions.
"We are excited to announce the addition of SPINS to the Inmar Intelligence Innovator Ecosystem,” said David Mounts, Chairman and CEO of Inmar Intelligence. “We continue to see consumers engaging more than ever with brands that directly reflect their values and lifestyles, and retailers are in turn looking to these brands to drive category and business growth. We created the Inmar Intelligence Innovator Ecosystem to bring leading-edge technology together in an integrated digital platform to drive value for businesses, and we see this as we continue to build out an incredibly comprehensive platform for our customers."
The natural products industry has seen incredible growth and evolution over the past 20 years. According to SPINS State of the Market report for 2019, the natural products category grew five percent over the last year and is now $47.2 billion. In comparison, the total food and beverage retail landscape, encompassing natural, specialty and conventional retail, grew only 1.7 percent in the past year to $448.2 billion. Natural products comprise 10.5 percent of the dollar volume yet are responsible for 29.3 percent of dollar growth across the total marketplace.
“We are thrilled to join Inmar Intelligence’s Innovator Ecosystem as a Platform Accelerator,” said Tony Olson, Owner and CEO of SPINS. “For more than 20 years, our mission has been to increase the presence and accessibility of better-for-you products meeting lifestyle, diet, health conditions and preferences to create a healthier world. We look forward to working alongside Inmar Intelligence to help innovative brands grow and scale their distribution, while gleaning a deeper understanding of retailer differentiators as they work to strengthen their position among competitors within the industry.”
Last year, Inmar Intelligence launched its Innovator Ecosystem to accelerate innovation by integrating best-in-class technology, analytics and media companies from around the world with Inmar Intelligence’s existing comprehensive and deep technology solutions set. The Ecosystem is aimed at providing retailers and CPGs with a superior return on investment (ROI), increased transparency regarding shopper behavior and campaign performance, and a significantly improved shopper experience.
Throughout this summer, Inmar Intelligence will announce additional Platform Accelerators to the Innovator Ecosystem. For more information, please visit https://www.inmar.com/innovator-ecosystem.