Inmar Intelligence | October 20, 2010

Inmar's Digital Promotions Platform and Mad Mobile Make Mobile Promotions Easier

Inmar, the nation's leading provider of digital coupon clearing and other promotion transaction settlement, today unveiled a new partner on the ONiX digital incentive platform and exchange. Mad Mobile, a leading mobile marketing company, works with major brands and agencies to devise mobile strategies and execute mobile programs.
"Mad Mobile has been behind some of the most successful mobile programs in the U.S. and Europe," said Bob Carter, President of Inmar's Promotion Services division. "Their web-based platform allows brands to quickly onboard and launch mobile offers that can be redeemed at a network of over 4300 retail locations, now that Inmar's ONiX is enabling their coupon solution."
The Inmar-Mad Mobile partnership helps simplify execution of scalable mobile promotions. Mad Mobile's mobile coupon platform offers brands the essential SMS, Web, and Mobile Web components required to implement a turn-key mobile coupon campaign coupled with a client-facing dashboard which displays real-time program activity. The link between Inmar's ONiX platform and this template-driven graphic solution increases the opportunity to offer seamless redemption of mobile promotions at retail and allows brands to play in a safe digital promotions environment with trusted audits and controls built into the ecosystem.

"Mobile couponing is on the radar for most brands and retailers because consumers are clamoring for mobile offers. The biggest barrier since day one has been enabling redemption at the point of sale," said Greg Schmitzer, CEO Mad Mobile. "The mobile coupon space needed a player like Inmar to set up a solution like the ONiX platform to truly enable mobile couponing across multiple brands and retailers, not just one or two. Now brands, retailers and consumers will benefit."

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About Mad Mobile. Mad Mobile is a leader in mobile marketing with expertise and technology that spans the complete mobile channel — messaging, the mobile web, and mobile applications. Led by industry veterans, the core team has delivered mobile programs for some of the biggest brands, agencies, and carriers in the business since the U.S. short code was first introduced in 2004. Mad Mobile Inc. is a privately held U.S. company headquartered in Tampa, FL.www.madmobile.com

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PRESS INQUIRIES:

Holly Pavlika
SVP, Corporate Marketing
(336) 770-3596
holly.pavlika@inmar.com