Inmar Engagement Strategists to Present Data-driven Strategies for Understanding Shoppers at LEAD Conference
Two top engagement strategists from Inmar, Inc., a technology and analytics company, will share insights on data-driven shopper targeting at the Fall 2016 LEAD Marketing Conference taking place on Wednesday, November 16. Tim Clark, Director, Inmar Center for Brand Excellence, and Charlie Gage, Senior Shopper Strategist, Inmar, will present "Identifying the Right Targets: Data-Driven Strategies for Understanding and Engaging Your Shoppers" at 3:50 p.m. ET.
Their program, which closes the day-long event, will identify the in-depth data marketers need to understand their shoppers in order to reach their "true" customer, and will explore the tools available to collect this data. Brands who leverage these tools will be better positioned to accelerate growth and build share.
The LEAD Marketing Conference is produced and hosted by the Shopper Technology Institute and CPGmatters. This unique "virtual" conference is presented live and entirely online and will run from 10:00 a.m. - 4:30 p.m. ET, November 16. It is billed as "the only collaborative conference for CPG manufacturers and retailers covering all aspects of loyalty, engagement, analytics and digital applications." More than 500 industry professionals are expected to attend the day-long event which will include eight presentations from a select cadre of industry experts.
Those interested in participating in the conference can register at the conference website.