Inmar Intelligence | November 14, 2016

Inmar Engagement Strategists to Present Data-driven Strategies for Understanding Shoppers at LEAD Conference

Two top engagement strategists from Inmar, Inc., a technology and analytics company, will share insights on data-driven shopper targeting at the Fall 2016 LEAD Marketing Conference taking place on Wednesday, November 16. Tim Clark, Director, Inmar Center for Brand Excellence, and Charlie Gage, Senior Shopper Strategist, Inmar, will present "Identifying the Right Targets: Data-Driven Strategies for Understanding and Engaging Your Shoppers" at 3:50 p.m. ET.

Their program, which closes the day-long event, will identify the in-depth data marketers need to understand their shoppers in order to reach their "true" customer, and will explore the tools available to collect this data. Brands who leverage these tools will be better positioned to accelerate growth and build share.

The LEAD Marketing Conference is produced and hosted by the Shopper Technology Institute and CPGmatters. This unique "virtual" conference is presented live and entirely online and will run from 10:00 a.m. - 4:30 p.m. ET, November 16. It is billed as "the only collaborative conference for CPG manufacturers and retailers covering all aspects of loyalty, engagement, analytics and digital applications." More than 500 industry professionals are expected to attend the day-long event which will include eight presentations from a select cadre of industry experts.

Those interested in participating in the conference can register at the conference website.

Inmar Intelligence

Commerce Accelerated.™

Inmar helps leading Fortune 500 companies and emerging brands stay relevant and propel growth while providing their consumers with personalized and precision-driven tools to save money, improve health and safety, and more conveniently go about their lives. Inmar’s holistic portfolio of media products enables advertisers to access a variety of intelligent tools, including its influencer media platform, conversational commerce (chat-based media), audience extension and on-site digital media for retail. As a trusted intermediary for over 35 years, Inmar has served retailers, manufacturers, healthcare providers, government and employers as their trusted intermediary and helped them redefine innovation.

For more information about Inmar, please follow Inmar on Twitter, Linkedin or Facebook, or call (866) 440-6917. Inmar has unmatched access to billions of consumer and business transactions in real-time.

PRESS INQUIRIES:

Holly Pavlika
SVP, Corporate Marketing
(336) 770-3596
holly.pavlika@inmar.com