Inmar Intelligence | March 22, 2016

Inmar Demonstrates New Focus on Emerging Brands with Creation of Center for Brand Excellence

Inmar, a leading provider of innovative, technology-powered business solutions for retailers and manufacturers, has announced the creation of the Inmar Center for Brand Excellence. The Center is a unique solution-source for emerging brands, providing them the data, tools and strategies they need to take full advantage of new and unprecedented growth opportunities developing in today's marketplace.

"Our ongoing market analysis finds consumers engaging, more than ever, with brands that directly reflect their values and lifestyles. In response, retailers are turning to innovative brands to meet this demand and drive category growth," says David Mounts, Chairman and CEO of Inmar. "We created the Inmar Center for Brand Excellence to help small-to-midsize consumer product manufacturers leverage this opportunity and to develop a more strategic approach to their growth," adds Mounts.

The Center is led by industry veterans Brooke Smith and Tim Clark. Smith and Clark have 45 years of combined experience in manufacturing and brand strategy, helping growing brands succeed in a competitive market. The Center helps brands:

  • Define their core shoppers and understand their purchase behavior
  • Understand the key drivers in their category and identify opportunities for growth
  • Develop strategic retail and channel strategy to fuel profitable growth
  • Establish sustainable best practices for trade and consumer promotions
  • Plan, execute, measure and refine promotion activity by key retailer

"With shopper and retailer demand for innovative brands increasing so rapidly, it's a new world for emerging brands," says Brooke Smith, Co-Director of the Inmar Center for Brand Excellence. "However, for brands to seize this new opportunity for growth, they must have access to shopper data and category insights," adds Smith. "The Center is a one-of-a-kind source for the business intelligence and advanced analytics growing manufacturers need to enhance their interaction with shoppers, better promote their products and grow sales within key retailers."

Emerging brands will receive additional focus at the Inmar Analytics Forum taking place April 12-14 in Winston-Salem, NC. The Forum is an annual event exploring data-driven solutions to the most relevant challenges facing business leaders today. This year's Forum includes a special half-day program, "Elevating Emerging Brands," offering attendees a variety of informational sessions directly relevant to emerging brands, including:

  • "Maximizing Promotion Effectiveness for Emerging Brands"
  • "Taking on Trade Promotions"
  • "Understanding Your Shopper Through Data"

More information about the Inmar Analytics Forum is available at https://inmarforum.com/.

Inmar Intelligence

Commerce Accelerated.™

Inmar helps leading Fortune 500 companies and emerging brands stay relevant and propel growth while providing their consumers with personalized and precision-driven tools to save money, improve health and safety, and more conveniently go about their lives. Inmar’s holistic portfolio of media products enables advertisers to access a variety of intelligent tools, including its influencer media platform, conversational commerce (chat-based media), audience extension and on-site digital media for retail. As a trusted intermediary for over 35 years, Inmar has served retailers, manufacturers, healthcare providers, government and employers as their trusted intermediary and helped them redefine innovation.

For more information about Inmar, please follow Inmar on Twitter, Linkedin or Facebook, or call (866) 440-6917. Inmar has unmatched access to billions of consumer and business transactions in real-time.

PRESS INQUIRIES:

Holly Pavlika
SVP, Corporate Marketing
(336) 770-3596
holly.pavlika@inmar.com