Inmar Inc. | July 27, 2010

Inmar and Augme to Launch Innovative Mobile Promotion Campaign

Inmar, the nation's leading provider of digital coupon clearing and other promotion transaction settlement, today announced it will work with Augme Technologies (OTCBB:AUGT), provider of the AD LIFE™ mobile marketing platform, to create and execute interactive digital promotions. The collaboration will produce the first live offer to run on Inmar's ONiX digital incentive network.

"Our longstanding relationship with Augme has produced some great results for our mutual clients — from innovative mobile rebates to exciting mobile sweepstakes programs," said Bob Carter, President of Inmar's Promotion Services. "With the added power of the ONiX network, we are looking forward to enabling new, cross-retail opportunities for brands and driving traffic for retailers."

The initial campaign will work to induce product loyalty by leveraging the convenience of mobile phones with the retail flexibility of Inmar's ONiX network. Augme will deliver an offer that requires multiple purchases, which can be made over time and at multiple retailers.

"The solutions we deliver to marketers through channels like Inmar give brands unparalleled flexibility and control when executing mobile purchase-incentive strategies," said Paul Arena, chief executive officer of Augme Technologies, Inc. "Our strong partnership with Inmar has resulted in a first-to-market solution that allows national brands to implement nationwide loyalty campaigns through a mobile-driven experience of customized content, consumer interaction, consumer loyalty and highly targeted behavioral marketing."

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About Augme Technologies. Augme Technologies, Inc. (OTCBB:AUGT) is the technology and services leader in interactive media marketing platforms that enable marketers and agencies to seamlessly integrate brands, promotions, video and other digital content through the power of the Internet and mobile communications. Augme's intuitive new media marketing platforms allow companies to quickly create, deploy and measure rich-media, interactive marketing campaigns across all networks and devices. Campaigns built on Augme marketing platforms strengthen customer loyalty by delivering personalized brand experiences to customers where they work, play and live. By leveraging the power of its AD LIFE™ mobile marketing platform with complementary services such as video content delivery (AD BOOM™) and ad network provisioning (AD SERVE™), Augme connects brands and content to consumers in a network of mobile and multimedia experiences that enables companies and their marketing agencies to build sales and monetize brand interactions. Augme is headquartered in New York City. For more information, visitwww.augme.com.