Inmar Intelligence | August 30, 2010

Inmar and aisle411 to Enhance Shopper Experiences at Retailers Nationwide

Inmar, the nation's leading provider of digital coupon clearing and other promotion transaction settlement services, today announced it will enable the digital promotions distribution plans of aisle411, the premiere retail navigation service that helps users find what they are looking for and get rewarded for it. aisle411 will soon add digital offer distribution to its in-store search services powered by Inmar's digital incentive network.

"As part of Inmar's network, aisle411 will be able to offer brands and retailers the capability to deliver highly relevant, micro-targeted mobile promotions to shoppers within seconds of making a purchase decision," said Bob Carter, President of Inmar's Promotion Services division. "Brands will now have access to an unprecedented mobile solution that encourages sales and engenders customer satisfaction at retail."

A national survey commissioned by aisle411 discovered that nearly 84 percent of shoppers have difficulty finding products on store shelves and over 20 percent of shoppers leave the store without their full purchase intent. In partnership with Inmar, aisle411 will help guide shoppers to the product location and offer additional value through direct-to-consumer delivery of branded digital promotions via mobile devices.

"The national footprint of Inmar's network along with its seamless integration of digital distribution, registry and routing will enhance our in-store search solution for shoppers while adding value for our clients," said Nathan Pettyjohn, CEO of aisle411. "Adding digital promotions to our iPhone, mobile web and online offerings will help us be even more successful at generating additional sales for retailers and brands."

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About aisle411 Inc. Founded in 2008, aisle411 was first to market with a product search service using retail product location information to help consumers save time and money. aisle411 provides comprehensive product information to consumers via voice and search technologies with support for an iPhone App, Mobile Web and Interactive Voice coming this fall. Headquartered in St. Louis, Missouri, this innovative market leader is positioned for rapid growth across retail locations in the U.S. and internationally.www.aisle411.com.

Inmar Intelligence

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Inmar helps leading Fortune 500 companies and emerging brands stay relevant and propel growth while providing their consumers with personalized and precision-driven tools to save money, improve health and safety, and more conveniently go about their lives. Inmar’s holistic portfolio of media products enables advertisers to access a variety of intelligent tools, including its influencer media platform, conversational commerce (chat-based media), audience extension and on-site digital media for retail. As a trusted intermediary for over 35 years, Inmar has served retailers, manufacturers, healthcare providers, government and employers as their trusted intermediary and helped them redefine innovation.

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PRESS INQUIRIES:

Holly Pavlika
SVP, Corporate Marketing
(336) 770-3596
holly.pavlika@inmar.com