Inmar Intelligence | September 20, 2010

Inmar Adds Top Selling Grocery App to National Digital Incentive Network

Inmar, the nation's leading provider of digital coupon clearing and other promotion transaction settlement, today unveiled a new promotions distribution partner on the ONiX digital incentive network. The Purchase Decision Network (PDN), a leading mobile advertising network, allows marketers to communicate with consumers while they decide where to shop and what to buy via mobile and social applications when they are at home, in-store or on the go.

"PDN's ability to create an intimate dialogue with the consumer at a critical point in the purchase decision process is quite special," said Bob Carter, President of Inmar's Promotion Services division. "We are excited to add PDN's Shopper, the highest ranked shopping list app in the paid Lifestyle section of the iTunes App Store, to the broad range of mobile coupon distribution options we are able to offer our brand clients."

Nielsen determined that over 50% of consumers are using shopping lists to manage spending. The combination of Inmar's ONiX network, connecting over 3,400 store locations, and PDN's top selling Shopper application, will allow consumers nationwide to receive and redeem digital offers for items on their list when and where they shop.

"The flexibility of Inmar's ONiX network enabled us to roll out a new service for our consumers. Now, we will be able to keyword target national manufacturer coupon offers against consumers' shopping lists in addition to specials discovered through local retailer flyers," said Adam Smith, VP, Business Development & Marketing for PDN.

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About Purchase Decision Network. The Purchase Decision Network is a New York-based company with off-shore R&D facilities. PDN is building the premier Shopper Marketing platform to help consumers decide where to shop and what to buy. PDN's iPhone and BlackBerry application, Shopper, has consistently been a top seller in the App Stores, where it continues to delight consumers with a simple and intuitive interface. Shopper saves busy households time and money, while also opening up an entirely new targeted in-store communication platform for brands and retailers to connect with the consumers they serve.www.myshopperapp.com. ss

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PRESS INQUIRIES:

Holly Pavlika
SVP, Corporate Marketing
(336) 770-3596
holly.pavlika@inmar.com