The future has never looked brighter for the Dollar Channel and that portends an equally bright future for CPG brands looking to grow share and brand. As the dollar store count grows across the nation – in both urban and rural settings – so do the engagement and sales opportunities for manufacturers that understand the diversity and purchase behaviors of the Dollar Channel’s rapidly growing shopper base.
But just how big is the channel? Who’s shopping in this retail vertical? And how important is brand to the convenience-oriented and savings-hungry shoppers that, presumably, are at the core of the channel’s shopper base. Get the answers to these questions and additional key insights into the Dollar Channel at CPGmatters.