April 2013 - Inmar

ACP Annual Conference: New World Discussions in an Old World Setting

The annual Association of Coupon Professionals conference (held this year in New Orleans) is a veritable who’s who of the promotion industry. From old school retail veterans to rising [...]

Inmar Shopper Behavior Survey – My Take.

Hopefully, by now, you’ve heard Devora Rogers, Inmar’s Sr. Director, Retail Marketing Insights, present the results of Inmar Analytics’ recent shopper behavior survey. Conducted in February, the [...]

The Art and Science of “Test and Learn”

I had the good fortune of attending the Promotion Marketing Association (newly rechristened as the “Brand Activation Association”) industry conference in Chicago this week. It was [...]

DOT HOS Rule: How to Prepare

With the Department of Transportation’s (DOT) new Hours of Service (HOS) rule looming over the transportation industry with its effective date of July 1, 2013, there is some debate on how [...]

The Right Offers.

Shoppers still like, want and use coupons. Inmar’s most recent shopper behavior study found that 60 percent of shoppers surveyed use coupons for more than half of their shopping trips. But, [...]

Patient Engagement in the Pharmacy

Patient needs are changing every day and to meet those needs, pharmacies must at look how they currently connect with their patients. A December 2010 study conducted by Harvard University, [...]