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Caution: Falling Redemption

The first half of 2012 saw coupon redemption drop 11% versus the first half of 2011.  After several years of steadily increasing consumer response to coupons (+35% between 2006 and 2011), [...]

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Conscientiously Combat Coupon Fraud

Coupon counterfeiting and fraud are growing challenges for promotion sponsors. Despite the industry’s collective best efforts, identified incidents of fraud have doubled in each of the last three [...]

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The Growth in Long-Term Care

With a large population of aging baby boomers – the designation of those born between 1946 and 1964 – the opportunity for pharmaceutical providers to be involved in long-term care is becoming [...]

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Remarketing and Gross Market Value

All companies need to derive maximum value from the supply chain.  Obviously, the greatest value is gained at the original point of sale.  But once the merchandise season has passed, a [...]

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It’s about convergence

As the popularity of digital promotions grows among both consumers and providers, the debate (argument?) over traditionally-delivered paper coupons versus digital and print-at-home is [...]

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