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Guest Post: Optimization vs. Overreaction

Coupon redemption was down more than seven percent in Q1 2012 as compared with the same period last year – due largely to a pullback in coupon distribution in Q4 2011. This pullback was driven, [...]

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Can digital be “cool” AND practical?

Recently, Media Post reported that “B. Bonin Bough, VP, global media and consumer engagement at Kraft, said he was committed to shifting budgets at the CPG giant increasingly to digital and [...]

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Optimization Versus Overreaction

Coupon redemption was down more than seven percent in Q1 2012 as compared with the same period last year – due largely to a pullback in coupon distribution in Q4 2011. This pullback was driven, [...]

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Meh … coupons. why bother?

Ever since Asa Candler issued that first coupon for a free glass of Coca-Cola back in the late 1800’s, shoppers have been in love with coupons.  But the question that often comes up is, [...]

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Sustainable Solutions

At Inmar, we look at sustainability broadly, that is eliminating waste, regardless of source – in product that goes to landfill, in processes, in inefficient transportation models that increase [...]

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