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Saving to Spend

It was a casual statement, almost an afterthought. The woman said, “I save on the things I need so we can buy the things we want.”  She was a consumer at the annual industry coupon [...]

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A Lower Tide Sinks All Boats

Despite the prevailing trend toward increased coupon redemption (+35% over the past five years), first quarter 2012 response was down by 7%. We can’t ignore that there are some emerging [...]

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Cut-and-Paste Might Not Cut It

It’s a beautiful ad.  There isn’t a more perfect offer.  And you just ran it as a national FSI drop. So why not just repurpose it for a magazine placement and an Internet coupon and that [...]

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Providing Solutions for Pharmacies

With ever-changing regulations and legislation, pharmacies face constant challenges to stay ahead of the issues and to run a profitable business. Two of the major issues facing pharmacies today [...]

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Time for our quarterly review!

Yes, it’s April already! And besides the fact that the year has gone by way too fast, we now have three months of coupon distribution and redemption under our belts.  Three months in means [...]

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Recall Solutions In the Wake of FSMA

More than one year after the enactment of the Food Safety Modernization Act (FSMA), manufacturers and retailers are still learning to guide their way through the changes.  Being that the Food and [...]

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