Campaign Goal & Strategy
Did you know that on any given day over 159 million Americans are drinking tea? Hot, iced, anytime, anywhere, and on any occasion Americans love their tea! Bigelow Tea wanted to show consumers the myriad of flavor options and usage occasions for their product throughout the year.
68% higher than internal benchmarks
Exceeded pre-campaign expectations by 3.95X
Average Time on Influencer Content
86% higher than internal benchmarks