BIGELOW
Campaign Goal & Strategy
Did you know that on any given day over 159 million Americans are drinking tea? Hot, iced, anytime, anywhere, and on any occasion Americans love their tea! Bigelow Tea wanted to show consumers the myriad of flavor options and usage occasions for their product throughout the year. ​
The Results
To encourage product trial and drive inspiration influencer content was incorporated into retailer item pages to link content to e-commerce experiences. Custom videos helped simplify and demystify the hot and iced tea-making process, showing consumers how to make a proper "cuppa". Finally, targeted media placements helped deliver verified results that more than doubled pre-campaign projections and category benchmarks.
3.2X
TMV
68% higher than internal benchmarks
579K
Content Views
Exceeded pre-campaign expectations by 3.95X
1:48
Average Time on Influencer Content
86% higher than internal benchmarks