With the launch of its new subscription analytics service – the Inmar Shopper Promotion Impact Report – Inmar is giving brands a “new view” into the power of promotions. This service looks beyond transactional metrics for coupons, spotlighting and measuring shopper behavior related to, and influenced by, promotions.
 
Subscribers to the service receive:Quarterly, category-level reporting that looks beyond transactional metrics for coupons to spotlight and measure shopper behavior related to and influenced by promotions.New data, including usage, purchase and propensity metrics — delivering actionable insight into offer effectiveness, shopper response, perception of brand and future purchase potential.Demographic profiles of coupon-users by method.
Inmar will present an online introduction to this newest intelligence offering from Inmar Analytics on Wednesday, January 29, and again on Monday, February 3, with both programs beginning at 3:00 p.m. Eastern Time. The hour-long programs will detail the Impact Report’s methodology, deliverables and advantages as well as options for additional sub-category reporting and analysis.
Click here to register.For more information, call today at (866) 440-6917 or email solutions@inmar.com.

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