To help marketers gain insight into promotion-influenced shopper behavior within a specific retail channel, Inmar’s Shopper Promotion Impact Report is now available for Class of Trade. Each Report focuses on a single, individual class of trade — delivering explicit data on coupon-related shopper behavior within that retail channel and providing a true, contextual understanding of the direct impact that promotions have on shoppers.
Inmar’s Shopper Promotion Impact Report: Class of Trade includes shopper behavior data covering Q1 – Q3 2015 and looks beyond transactional metrics for coupons to provide an entirely new level of actionable, channel-specific business intelligence. The Shopper Promotion Impact Report – Class of Trade is available for:Grocery/SupermarketDollar StoreMass MerchandiseConvenienceWarehouse/ClubLiquorChain DrugSpecialty GroceryPet
Data for the reports are collected from an ongoing, monthly survey of more than 2,200 shoppers who have used a coupon (paper or digital) for a grocery item in the past 24 hours. Information is collected for 22 major categories and nearly 200 subcategories, with individual shoppers reporting about themselves while their purchase behavior and motivations are still top of mind.
It’s the tool you need – now – to inform your promotion strategy for 2016. Contact your Inmar Account Representative to pre-order yours, today.