Consumers are engaging, more than ever, with brands that directly reflect their values and lifestyles. Retailers, in response, are turning to innovative brands to meet this demand and drive category growth. In response to those market changes, Inmar has created the Inmar Center for Brand Excellence.
The Center is a unique solution-source for emerging brands; providing them the data, tools and strategies they need to take full advantage of new and unprecedented growth opportunities developing in today’s marketplace. The goal of the Center is to serve the needs of innovative, small-to-midsize consumer product manufacturers with data-driven solutions for strategic business growth as they rise to meet consumer and retailer demand.
The Center is led by industry veterans Brooke Smith and Tim Clark. Brooke and Tim have 45 years combined experience in manufacturing and brand strategy, helping growing brands succeed in a competitive market. The Center helps brands:
- Define their core shoppers and understand their purchase behavior
- Understand the key drivers in their category and identify opportunities for growth
- Develop strategic retail and channel strategy to fuel profitable growth
- Establish sustainable best practices for trade and consumer promotions
- Plan, execute, measure and refine promotion activity by key retailer
The creation of The Center addresses a fundamental gap in the emerging brand solutions marketplace–access to data and category insights, which has traditionally been available only to established brands. Making business intelligence and advanced analytics tools available to brands will help these manufacturers better promote their products and grow sales within key retailers.
To meet with Brooke and Tim, please contact your Inmar Account Representative, or contact Brooke and Tim directly at: