Inmar and Savings.com, a leading coupon and deal community with more than 50,000 active deals, have entered into a strategic relationship that will not only bring hundreds of new print-at-home coupons and load-to-card offers to the savings community’s website but also provide consumer packaged goods (CPG) manufacturers with enhanced online marketing and consumer engagement opportunities. The addition of the Savings.com website to the rapidly expanding Inmar Media Network will also provide brands with another strategic distribution point for offers as well as product-related content.
The partnership will leverage the companies’ respective marketing and technology platforms to cross-promote offers from CPGs — helping brands build product/brand awareness, drive sales and improve shopper engagement. Participating brands will recognize additional benefits including efficient distribution of promotions at scale, improved targeting of offers and access to diversified digital platforms for consumer engagement through multiple social and mobile channels.
This collaborate effort represents a major enhancement to the service that Savings.com provides to both shoppers and marketers. And, further demonstrates the focus that brands are placing on connecting with consumers — through both coupons and content. Not only will this collaboration improve the shopper experience at Savings.com by significantly increasing the number and variety of offers available but also deliver superior marketing support to brands by pairing equity-building content with motivating promotional offers to build loyalty, encourage advocacy, grow revenue and increase market share. To learn more about driving sales through engagement, contact your Inmar account team.