Inmar and Merchant Customer Exchange (MCX), developer of the CurrentC mobile payment platform, have joined forces to enable CurrentC users to acquire and redeem product-level digital promotions via this new app. Inmar will provide MCX with content, offer management services, and processing and settlement solutions, empowering CurrentC users to effortlessly access savings from many of the country’s largest and most popular brands.
In working with Inmar to make manufacturer coupons available to CurrentC users, MCX is charting new ground in the mobile commerce space and providing brands and retailers with a unique opportunity to engage with the growing base of shoppers who are adopting mobile payments. While promotions are already part of the mobile pay user-experience, access to individual brand offers that are redeemable through a mobile payment app at multiple retailers distinguishes CurrentC from other platforms currently in the mobile payment space.
A number of Inmar clients have already engaged with Inmar to provide digital offers through the CurrentC app, with offers spanning a variety of product categories. The number and collective value of offers will continue to grow as CurrentC prepares for rollout in Columbus, Ohio in the coming weeks.
“MCX’s ability to deliver manufacturer offers to shoppers via the CurrentC mobile payment platform is unique in the industry and represents an important new way for CPGs to reach mobile audiences with offers and other promotional content,” said David Mounts, Chairman and CEO of Inmar. “We are excited to bring our expertise in promotion development and execution to this relationship and enable delivery of meaningful savings to consumers through the CurrentC platform.”
MCX is a retailer-owned mobile technology group, backed by more than 75 major retail brands. The group was brought together with the mutual goal of creating the first ubiquitous mobile payments and value-added services network in the U.S. MCX’s owner-members include leaders in the big-box, convenience, pharmacy, fuel, grocery, quick- and full-service dining, specialty-retail and travel categories. Collectively, these companies operate more than 110,000 locations and process more than $1 trillion in payments annually.
To view the press release on this announcement clickhere. Contact your Account Manager or Client Value Manager to learn more about distributing your promotional offers through the CurrentC mobile platform.