CAMPAIGN GOAL & STRATEGY
A new season means a new wardrobe, right?
Even though it is estimated the average woman will spend approximately $125,000 in her lifetime on clothing and accessories, being seasonally fashionable doesn’t always have to break the bank. Anne Klein encouraged influencers to think about how their watches worked within their existing wardrobe to provide an updated look for Spring.
88% over category benchmarks
exceeded pre-campaign expectations by 11.5X
8.13X higher than industry CTR averages