& Consulting Suite
Inmar's Analytics & Consulting Suite – built on a real-time relationship platform and powered by a powerful, proprietary analytics engine – provides trading partners the resources required to effectively address the ongoing changes in shopper behavior that are irrevocably reshaping the marketplace.
Led by former retailer and industry veteran John Ross– who joined Inmar from Interpublic Group's Shopper Sciences – the Analytics staff is highly skilled. Their collective experience includes work with Google, IRI, McKinsey, Equifax, retailers and agencies.
With this new offering from Inmar, marketers now have a single source for acquiring data, garnering insights and developing executable strategies to reach and serve shoppers throughout the path to purchase.
By combining consumer data, transaction data and shopper data and applying discreet, discriminating analysis, Inmar can aid trading partners in developing a complete loyalty solution.