Inmar Analytics
& Consulting Suite

Inmar's Analytics & Consulting Suite – built on a real-time relationship platform and powered by a powerful, proprietary analytics engine – provides trading partners the resources required to effectively address the ongoing changes in shopper behavior that are irrevocably reshaping the marketplace.

Led by former retailer and industry veteran John Ross– who joined Inmar from Interpublic Group's Shopper Sciences – the Analytics staff is highly skilled. Their collective experience includes work with Google, IRI, McKinsey, Equifax, retailers and agencies.

With this new offering from Inmar, marketers now have a single source for acquiring data, garnering insights and developing executable strategies to reach and serve shoppers throughout the path to purchase.

By combining consumer data, transaction data and shopper data and applying discreet, discriminating analysis, Inmar can aid trading partners in developing a complete loyalty solution.

 

Devora Rogers, Sr. Director Retail Marketing Insights, shares information about Inmar's 2012 Coupon Trends Report

View Inmar Video: Coupon Trends Report Preview

Enablers

Consultant Corp

Inmar's analytics and promotion consulting team comprises marketers, statisticians and strategists – all expert in creating solutions that reduce costs and drive growth for brands and retailers.

Real-time Relationship Platform

Inmar provides clients with access to exclusive cloud-based technologies that enable targeted, timely  response to shopper, retailer and brand needs.

Metrics and Modeling

Our analytics engine enables measurement and modeling of shopper behavior to facilitate superior forecasting, provide path to purchase insights and inform post-event analysis.

Promotion Consulting

Inmar's promotion consulting team works closely with clients to identify opportunities -- event-by-event, market-by-market and venue-by-venue -- to maximize coupon efficiency and effectiveness.

Employing a client-centered, holistic approach and with a focus on coordinating coupon programming with overall marketing goals, our experienced promotions professionals will:

  • Track promotion performance
  • Link promotions to retail metrics
  • Help clients optimize spending across methods
  • Assist clients in managing promotions while minimizing fraud
 
Promotion Consulting
 

Loyalty Analytics

With guidance from Inmar, retailers and brands can develop and deploy promotional strategies that generate and maintain shopper loyalty. From pre-shopping to in store, all the way through check-out, Inmar's technology matches offers with shoppers to maximize engagement and motivate repeat purchase.

As part of our loyalty analytics offering, Inmar will:

  • Score shoppers based on purchase behavior
  • Match existing, or source new, offers to shoppers based on shopper score
  • Deliver targeted offers to shoppers through digital media including retailer websites and third-party publishers and via mobile devices
 
Loyalty Generation
 

Behavioral Analytics

Understanding shopper behavior is fundamental to driving incremental sales and growing share. Inmar offers clients comprehensive behavioral analytics that deliver actionable insights. We help clients focus on the marketing channels that will drive greatest influence in the category -- from in store, to traditional or online media.

Our analytics team will:

  • Reveal path to purchase by category, retail channel and shopper segment
  • Identify most influential media, content and promotion types
  • Uncover critical confidence triggers
  • Provide actionable recommendations informed by shopper behavior insights
 
Behavioral Analytics
 
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