Suddenly, it's third quarter and the year is flying. That much, you already know. But, what promotions are trending? What's trailing? How is digital doing? Inserts vs. in store – what's the story, there? And, how many days 'til Christmas?
Join Devora Rogers and Andrew Coleman for an overview of promotion activity for the first half of 2014 that will answer these questions and more. In addition to the big numbers and big picture perspectives, Devora and Andrew will explore causal factors and examine future implications.
It's a 60-minute check-in with Inmar Analytics that will significantly inform promotion planning for the remainder of the year. You won't want to miss it.
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Devora RogersSenior Director, Retail Marketing Insights
Devora is helping lead the development of Inmar Analytics shopper insights and behavioral consulting business units. With a thorough command of digital technologies, retail media and marketing, she brings a unique perspective to clients regarding omni-channel shopper engagement. Prior to joining Inmar, Devora was Group Director at Interpublic Group's Shopper Sciences where she consulted with global brands, including Coca-Cola, Exxon Mobil, Sony, Charles Schwab and Bose to provide tangible, insights-based solutions for brands to reach their shoppers across the path to purchase.
Andrew ColemanSenior Consultant, Inmar Promotions
Andrew Coleman is a self-described "ad geek" digital strategist and promotions evangelist with more than 15 years' experience in agency- and client-side roles. He is a passionate advocate for the use of data and analytics in marketing strategy, but still reveres the organic creative process, from brainstorm to breakthrough to production. At Inmar, Andrew serves as a key client resource for manufacturers seeking a holistic, integrated approach to their current paper- and digital-promotions strategy.