Inmar’s 25th annual report on the “state of coupons” is complete and copies are now available.
The 2013 Coupon Trends Report provides coupon data for the entire industry for 2012, including offer counts and trends for distribution, redemption, method, share and performance -- everything our clients and peers have come to expect from Inmar. This year, however, there are two new components to the report: shopper insights and key digital promotion metrics.
The shopper insights are gleaned from new consumer research conducted by Inmar Analytics and the digital promotion metrics provided reflect our belief that the space has matured enough – and produced sufficient data – for us to begin speaking confidently to the tactics and trends unique to this marketing channel.
Complete the form below to download the Coupon Trends Report and other available data sets.