Inmar's Healthcare Analytics and Consulting Suite includes all the tools and services that trading partners in the healthcare industry need to understand and influence patients in the dynamic and highly regulated healthcare marketplace. Brands and pharmacies now have a single resource for gathering data, developing insights and creating executable strategies for reaching their patients throughout the path to purchase.
Inmar has consultant corps comprising analytics and healthcare experts with experience and success in assessing available data and creating responsive solutions that enhance patient engagement, and compliance, drive sales and grow share. Also, consulting is enhanced with proprietary, cloud-based technology for real-time patient engagement and an analytics engine that drives metrics and measurement of patient behavior to deliver path-to-purchase insights, targeted shopper communications, accurate forecasting and replete post-event analysis.
Presents an opportunity for pharmacies to bring a new level of care to patients in need of highly specialized, often life sustaining drug therapies and the potential for diversification of business.
Provides an opportunity to engage patients, build loyalty and increase adherence to medication protocols with Inmar's industry-leading digital promotion solutions and behavior analytics experts.
Offers marketers critical insight into shopper behavior via nimble, interactive, cloud-based technology and applies in-depth shopper analytics to the digital and in-store marketing process to enhance shopper engagement.