This annual report for 2016 informs a contextual understanding of the direct impact promotions have on shoppers and provides key metrics on coupon use across 22 major categories and nearly 200 subcategories.
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The 2016 Inmar Promotion Industry Analysis provides key coupon trends data and analysis of overall distribution and redemption as well category- and method-specific activity.
Inmar’s new publication – providing an analysis of the promotion space and related shopper behavior – is complete and copies are now available for download.
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