Case Study

Reducing Promotion Spend While Protecting Volume

A large, category-leading CPG company with a history of significant promotional investment calls on Inmar Promotion Analytics to examine their brands’ collective promotion strategies and identify opportunities to reduce promotion spend while minimizing any potential negative impact on units moved.

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Case Study

Leveraging Analytics for Brand Growth

After purchasing an established brand for their food-product portfolio, a multi-brand CPG company with limited knowledge of the category engages Inmar Promotion Analytics to make recommendations for promotions to grow the brand without creating strain on budget.

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Case Study

Optimizing Offer Mix for More Efficient Retailer Support

A multi-brand manufacturer enlists Inmar Promotion Analytics to reduce the quantity of its offers and create an effective strategy that meets the needs of all its brands across a variety of retail channels.

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