2009 Coupon Redemption Trends Review

01/21/2010

Inmar will be hosting a webinar to discuss initial finding regarding coupon distribution and redemption performance in 2009 for the industry as a whole.

The webinar is open to all Inmar clients.

As chief marketer, Matthew is responsible for marketing Inmar as the premier promotions logistics firm, marketing promotions as a vital tool, and helping Inmar's clients market themselves through better promotions. Matthew and his team are the brains behind PromotionsInfoNow.com, and his team creates the annual Trends publication, an oft-quoted source for CPG coupon statistics, as well as the 2007 Consumer Study. Matthew's insights are often included in a variety trade and consumer media including: The Wall Street Journal, La Opinion, Progressive Grocer, Chicago Tribune, PROMO, Baltimore Sun, FOX Business News, Associated Press, Supermarket News, Los Angeles Times, The Wise Marketer, CPGMatters.com and New York Magazine.

Matthew is also Co-Chairman of the Promotion Marketing Association's Coupon Council; a member of the Association of Coupon Professionals' Taskforce on Mobile and Electronic Couponing; and a member of the Direct Marketing Association's Insert Media Council.

He has been with Inmar over 8 years, in various marketing roles.

Prior to Inmar, he managed branding and advertising for banking, entertainment, media, heath care and manufacturing clients. He also managed political and public relations campaigns at a public and government relations firm.

Matthew holds a B.A. in Journalism from Bob Jones University and an M.B.A. from Wake Forest University's Babcock Graduate School of Management.

Click here to register

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