Inmar Adds Mobile Coupon Partner ShopText to Digital Incentive Network

Press Release

Winston-Salem, N.C., June 22, 2010 - Inmar, the nation's leading provider of digital coupon clearing and other promotion transaction settlement, today unveiled a new mobile couponing partner on the ONiX digital incentive network.  As part of the network, leading mobile promotion response and loyalty firm, ShopText, can enable brands to present Text2Clip coupons to consumers in any ad and securely connect offers to a loyalty card.

"ShopText brings a very innovative application to the digital promotions discovery process by allowing consumers to electronically 'clip' coupons from virtually any media," said Bob Carter, President of Inmar's Promotion Services division.  "Now that Text2Clip coupons are on Inmar's ONiX network and powered to work with point-of-sale systems, TV, circulars, in-store ads and receipts can be just as interactive and measurable as web-based coupons, without the hassle of printing."

The combination of Inmar's ONiX network and ShopText's Text2Clip technology make scalable mobile couponing a reality for brands and retailers without expensive point-of-sale hardware upgrades.

"With 98% of all mobile phones in the US being text-enabled, and over half the US population sending at least one text per month, Text2Clip coupons are a cinch for consumers.  We have tackled the big obstacle, which was making it work at checkout," said Steve Roberts, CEO of ShopText.  "ShopText and Inmar's ONiX network takes care of that, providing scaled mobile coupon request, distribution and digital redemption by taking advantage of existing infrastructure in a way that satisfies consumers, brands and retailers."

##
About Inmar. Inmar's technology-driven solutions deliver critical operations for leading retailers, wholesalers and manufacturers to facilitate promotions, recover revenue and manage reverse logistics.  Founded in 1980, Inmar is the nation's most comprehensive provider of promotion settlement services, processing over 3.5 billion transactions annually and serving over 1,000 clients.  Inmar's ONiX digital incentive network connects offer publishers and point-of-sale integrators to bring a national digital promotion distribution footprint to retailers and brands.  For more information, visit www.inmar.com.

About ShopText. ShopText is the leader in mobile promotion response and loyalty. Our SaaS mobile platform enables brands and retailers to engage consumers from any ad with a simple text message and creates a new opt-in direct-to-consumer channel. Consumers can easily request a coupon, rebate, free sample or enter a sweepstakes without having to go online or call a 1-800 number. ShopText integrates directly with any CRM database, fulfillment center, order management, POS or loyalty card platform. Every ShopText-enabled ad response and completion is measured in real-time so retailers and brands can immediately determine their offline media ROI. ShopText works across all major U.S. mobile networks. Visit www.shoptext.com for more information.

To view additional Promotion Services press releases, click here. To view press releases for all of Inmar, click here.