Accelitec Connects Retailers to Inmar's ONiX Digital Coupon Network

Press Release

Winston-Salem, N.C., April 22, 2010 - Inmar, the nation's leading promotions transaction settlement provider for brands and retailers, today announced a partnership with real-time marketing software firm Accelitec that will connect its retail customers, including northwest grocery chain Haggen, Inc., to Inmar's ONiX digital incentive network of brands, retailers, technology firms and media companies. 

"Inmar's ONiX will now make digital promotions work for shoppers in the northwest," said Bob Carter, President of Inmar's Promotions Services division.  "We're proud to add Accelitec's retail integration customers as an option for digital promotions distributors linked to ONiX."

Accelitec will also use Inmar's Conexions digital promotions settlement platform to create an end-to-end "paperless" coupon solution as part of its AiM Studio, an enterprise suite of customer management and marketing solutions focused on enhancing the retail experience.  The agreement with Inmar allows the AiM Studio to use Inmar's Conexions settlement platform to reimburse retailers for accepting offers while providing access to a world of offer content through the ONiX network.

"Digitally distributed and redeemed promotions offer a host of benefits to retailers, brands and consumers – from ease of use to extraordinary targeting," said Peter Gruman, President of Accelitec.  "But none of that can be realized unless we can deliver the kinds of offers consumers want and ensure the financial settlement retailers expect.  Our relationship with Inmar delivers both." 

Inmar's scalable ONiX digital incentive network and robust Conexions digital settlement platform combined with the AiM Studio's flexibility create an Inmar-Accelitec relationship, as will be seen in Haggen, Inc., that foreshadows a broader, larger scale application to make digital promotions work.
 
"The AiM Studio attaches customized promotions and other benefits to virtually any input – loyalty cards, phone numbers, RFID-enabled devices and more," said Carter.  "Accelitec's solid data encryption and identity protection combined with Inmar's trustworthy reimbursement process and auditable distribution, makes this digital coupon offering attractive to a variety of retailers dealing with unique marketing objectives and technical challenges."

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About Inmar. Inmar delivers technology-driven solutions, such as promotions management, revenue recovery and reverse logistics, to improve critical operations for leading retailers, wholesalers and manufacturers.  A comprehensive provider of promotion settlement services, Inmar serves over 1,200 clients and processes over 3.5 billion transactions annually.  The ONiX digital incentive network delivers safety, security and scale to make digital promotions work for everyone.  The Conexions digital promotions settlement platform provides accurate and flexible financial reconciliation options for all types of promotions involving digital redemption.  For more information, visit www.inmar.com. 

About Accelitec. Accelitec, Inc. is a software development company delivering software-as-a-service solutions to grocery, retail petroleum, and other retail categories to achieve greater customer retention and acquisition goals. For more information, visit www.accelitec.com.  

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