Promotions Logistics

CMS and Carolina Services, Inmar companies, provide promotion logistics solutions. These companies offer very similar services, but to different client bases. While there are many joint solution offerings, CMS primarily provides manufacturer solutions and Carolina Services primarily provides retailer solutions.

Targeting Services - Successful targeting begins with a reliable, accurate list that incorporates a mix of qualitative and quantitative targeting methods and ends with a cost effective mailing/delivery program. Our solutions include list management and consumer data capture from various forms such as enrollment forms, claims, surveys, invoices, warranties, etc., targeted coupon software to determine targeted values and drops at a newspaper level, and turnkey mailing services such as list hygiene, ink-jet labeling and return mail programs.

Design & Printing Services - Proper design of promotional vehicles not only can help achieve sales promotional objectives, it also can ensure customer satisfaction by being easy to understand and execute. Our solutions include promotional design consulting, creation of bar code symbology, including product codes and reduced space symbology (RSS), coupon family code structure design and maintenance, and printing sourcing for mailers and rebate forms.

Fulfillment Services - Whether fulfilling rebates, premiums, coupons, gift cards or literature, a turn-key program that incorporates efficient post office set up, transportation arrangements and inventory management is essential to balancing customer satisfaction with budget constraints.  Our solutions include large warehouse network, mail services, printing services, and transportation management.

Data Capture & Processing Services - Many times the back end execution of promotions is overlooked, yet it can be one of the most critical steps to taking a promotion from good to great. Our solutions include sophisticated consumer data capture programs from any type of form and one-count and traditional two-count coupon processing for retailers and manufacturers.

Information Intelligence & Promotional Consulting - When it comes down to it, the intelligence around the information is what drives the next great promotion. Our solutions for retailers and manufacturers include a mix of expert consultants, a web-based information source for coupons, and  web-based interactive and data mining tools that allow marketing and financial professionals to integrate internal and syndicated data for analysis of strategic and tactical promotional performance along with budget and liability objectives.

Coupon & Rebate Processing - We leverage our wide range of capabilities to offer services for all types of promotions, encompassing every aspect of a promotion's lifecycle.  We can help you design, create, implement and analyze coupon, sweepstakes, fulfillment and rebate programs. And our extensive capabilities and ground-breaking analytical tools provide a powerful foundation for flexible and scaleable consumer promotions.

If you'd like to learn more about any of these solutions, please contact us and an Inmar representative will follow up with you.